How it all started..

inspiration

Since founding TADEAS.CO in 2020, I knew I wanted to make a collection inspired by my favorite season - summer.

Idea for a Wave Hoodie

October 2023

In October 2023, I came up with the idea for the Wave Hoodie. I made the first drawing on insta stories. The thought "it comes in waves" immediately crossed my mind, because everything in life comes in waves.. When the design was completed at the end of the year, an even bigger challenge came.. How to transform the design into a real product.

Sampling

January 2024

From January to April, we tried different versions of the Wave Hoodie. I created four different samples and gradually refined them to be exactly what I wanted.

Other products

February 2024

In the meantime, I started to come up with other products of the overall vibe collection. I thought of writing "It Comes In Waves" by hand.

Finalizing designs

March 2024

In February we finalized all the designs and I was waiting for the last samples to be produced.

Photo shoot in Mallorca

June 2024

In June, we flew to Mallorca to photograph the Forever Summer collection! It was divine and we managed to capture the perfect summer atmosphere!!

THE LAUNCH

AUGUST 2024

And now, after hundreds of hours of work, I'm releasing the collection to the world and I can't wait to hear what you think!! <3